How are you leveraging webinars to fuel your content strategy?

[gabriel-nextiny]

Last week we did a Video HUG webinar with Jean Merlain from Wistia  and I can’t stop thinking about his line:
“Your webinar strategy IS your video strategy.”

Why I love this (and why it matters):

• Webinars are content engines:
  The live event is just the start. One session can fuel clips, blogs, emails, social posts, even a podcast.
• Most views happen later:
  Engagement compounds 3–4 months after the event, so planning for repurposing isn’t a nice-to-have, it’s the whole game.
• Data > gut feel:
  With Wistia + HubSpot, every Q&A, poll, and chat becomes a workflow trigger so follow-up is timely and personal.
• Do less, get more:
  Record once → trim → spin out shorts → add captions → publish everywhere.
• Be human:
  In a world where AI can generate anything, authenticity and real faces win attention and trust.

How we’re putting it into practice:
Plan each webinar with repurposing in mind.
Run in a series so momentum (and attendance) builds.
Sync Wistia ↔ HubSpot to segment, score, and automate follow-up.
Measure what viewers actually watched and iterate.

Huge thanks to Jean and the Wistia team. Loved the demos around registration pages, backstage chat, on-stage polls/Q&A, AI dubbing, and the post-event analytics that make smarter marketing possible.

Recording here!

Are you guys using webinars to fuel your content strategy? How? Is it working?

[Greeneyesin]

It works well for small businesses. I have one Client who figured out how
to create YouTube videos and they are her primary lead intake method
nowadays.

[gabriel-nextiny]

Totally agree! It works well for most businesses! Thanks for sharing @Greeneyesin 

[Jaycee_Lewis]

Hey, @gabriel-nextiny — Thanks for sharing this! @Greeneyesin I love to hear that, consistency really pays off! — Jaycee