Are you trying to personalize experiences with only 20% of the customer data available? Stop making decisions with fragmented information and start building truly unified buyer profiles!
In our latest Academy On-the-Go video, join Senior Inbound Professor Aaron Schmaltz @ASchmaltz as he walks you through using HubSpot's Data Enrichment features. This essential process turns scattered data into powerful customer intelligence, forming the foundation for advanced personalization in the Tailor stage of Loop Marketing. You'll learn how to automate enrichment for new and active records, perform manual and bulk updates for key details like job changes and tech stacks, and verify the accuracy of the updates in the record timeline. Stop relying on basic mail merge and start creating experiences where your customers feel genuinely understood.
Watch the full short here to enrich your data and unlock genuinely personal, AI-powered customer experiences!
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