Tracking User Engagement for a Letter Boxed Game Website

[Hellencharless2]

Hello HubSpot Community,

I am managing a website for the Letter Boxed solution game (NYT) and I want to track user engagement and interactions more effectively.

Here’s what I am trying to do:

• Monitor which game pages or tips users interact with the most.

• Track newsletter sign-ups and content downloads related to Letter Boxed.

• Automate follow-up emails to users who frequently engage with specific Letter Boxed strategies or content.

I am using HubSpot CMS and Marketing Hub, but I am unsure of the best way to implement tracking, workflows, and reporting specifically for game-related engagement.

Could anyone guide me on:

1. How to set up custom tracking for interactive game pages?

2. Best practices to create workflows for Letter Boxed newsletter content?

3. How to generate reports on user interactions and engagement metrics?

[Victor_Becerra]

Thanks for sharing your question @Hellencharless2 
I'm tagging a few community experts to help you find a solution here:
Hello there @TomM2  @Lucila-Andimol  and @SanjayKumar  what do you think? any suggestions here?
Would love to have your insights!
Thanks!